Red Alert

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I was born in Harlem, on 112th street between 8th avenue and Manhattan Avenue. A year later we moved over to 234 west 111th street. I was bouncing back and forth in my childhood to Colonial Projects, which is behind Polo Grounds project, on 155th street and 8th avenue

hiphopandpolitics.com, 4 October 2013

Kool DJ Red Alert (born Fred Crute in November 27, 1956) is an American disc jockey who rose to fame on 98.7 Kiss-FM in New York City, and has been recognized as a hip hop pioneer. Red Alert has been noted for breaking in such acts and artists as A Tribe Called Quest, Queen Latifah, and Black Sheep. He grew up in Harlem, New York.

Red, who is of Antiguan heritage, also had a small hip hop management company in the late 1980s called Red Alert Productions. Besides Chris “Baby Chris” Lighty’s Violator, in the late 1980s through 1990s, Red Alert Productions was the only major hip-hop management alternative to Russell Simmons’ Rush Artist Management (which he despised) and Cold Chillin’ Records’ management division. Kool DJ Red Alert appeared on New York City radio stations such as 98.7 Kiss-FM for over 11 years and worked for Hot 97 for seven years.